Integration
TikTok Ads integration
Where short videos reach people before they search.
Status: connectedtracked
What I do in your TikTok Ads.
- I set up the TikTok pixel and the Events API, with one event ID for both.
- I map your purchases and leads to the right TikTok events.
- I check in the Events Manager that every event arrives once.
- I bring TikTok’s spend and results into your warehouse, next to your sales.
What I see most.
- Pixel and Events API send the same order twice, because the event IDs do not match.
- Only the pixel runs, so ad blockers take part of your sales out of the count.
- Purchases sent without a value, so TikTok cannot optimise for revenue.
How it is connected.
In
- Campaigns and ads
- Spend
- Results as TikTok counts them
Out
- Purchases and leads (Events API)
Connected through its own access that you grant in your account and can revoke any time. Never a shared login.
Where your data lands.
Into your own warehouse (BigQuery), joined with your other sources. Your reports read from it.
- TikTok Ads
- warehouse
- report
- your manager
- you