Marketing Intelligence
Your TikTok Ads conversion tracking, fixed
Your operator finds what is broken in your TikTok Ads tracking and fixes it.
What usually goes wrong with TikTok Ads tracking
TikTok tracks conversions through the TikTok Pixel on your site and the Events API on your server. TikTok recommends running both.
Only the TikTok Pixel is running
Tracking depends on the browser alone, with no Events API next to it.
Pixel and Events API count the same event twice
The two paths do not share an event ID, so TikTok cannot tell they are one event.
The click ID is not passed back
Server events arrive without the TikTok Click ID, so TikTok cannot tie them to the ad click.
TikTok's match quality score is low
Advanced Matching is off, or sends too few customer details for TikTok to match your events.
Open issues in Diagnostics that nobody looks at
Events Manager flags problems in its Diagnostics tab, together with the ads they affect, and they stay open.
In-store and CRM sales never reach TikTok
No offline events are sent, so TikTok never hears about sales that happen off your site.
How we fix your TikTok Ads tracking
The same four methods run for every platform. On TikTok Ads, they look like this:
Server to server
The Events API sends your conversions from your server to TikTok, directly or through the Events API Gateway, with the same event ID as the Pixel.
Server-side cookies
Your server-side tracking keeps the TikTok Click ID and TikTok's first-party cookie, and sends them with your server events.
Client side
The TikTok Pixel stays on your site, with Advanced Matching sending hashed customer details.
Data sync
Store and CRM sales go to TikTok as offline events through the Events API.
Adjusted to the country you sell in
Your tracking follows the consent choices and privacy settings you decide on for each country. TikTok recommends a consent management platform with its pixel, and its first-party cookies can be switched off in the pixel settings where needed. The Pixel and the Events API follow what your consent tool records. Which rules apply where is a decision for you and your legal advisor. The tracking is then set up to follow it.
What you get
Reports
Built on your data, when you need them.
Sparring sessions
Meetings about your data: what it says, and what to do next.
Audits
A full check of your tracking and data, with what to fix first.
Part of one system
This is not a separate service. Your TikTok Ads tracking is one part of Marketing Intelligence, the one system behind conversion tracking for every ad platform.
Talk to a human
A call with a real person. We listen, look at where your marketing stands, and tell you what we would do.
Schedule a call