You feed every ad platform the full picture
Ad platforms can only optimise on the conversions they actually receive - and browser tracking hands them a fraction. You get accurate, server-side conversions sent back to every platform you run, so their algorithms bid on real outcomes and your ROAS numbers stop lying to you.
You get every major ad platform fed directly, server-to-server, with the conversions the browser drops.
Every major ad platform now has a conversions API - a way to send it your conversions directly, instead of relying on the visitor's browser and pixel. Done right, you recover the conversions the browser loses and match them back to the right campaigns. Done once, it covers every channel you run.
Platforms you get set up
One setup, every channel you run:
- Google Ads
- Meta (Facebook & Instagram)
- LinkedIn Ads
- Microsoft Advertising (Bing)
- Snapchat Ads
…and any platform with a conversions API - TikTok, Pinterest, Reddit and more.
How it works
- Each ad platform's conversions API connected to your server-side setup.
- Your conversions and values mapped so they match what each platform expects.
- Match signals passed back (deduplicated) so conversions attribute to the right campaign, not double-count.
- Consent and privacy handled per platform, documented.
- Match quality monitored and fixed when a platform changes the rules.
Why it matters to you
The platform's algorithm is only as good as the conversions you feed it. Starve it on browser data and it optimises toward the wrong people; feed it complete data and the same budget buys you better results. Run an agency? You get the difference between guessing at client performance and reporting it with confidence.
The deliverable you receive
- Conversions API live on every ad platform you run, deduplicated against the browser.
- Conversions and values mapped correctly, per platform.
- A match-quality baseline - what you were sending before vs. after.
- Ongoing monitoring, so it survives the next platform change.
Pairs with