Integration
Google Tag Manager integration
Where every tag on your website is decided, in the browser and on your server.
Status: connectedoperatedtracked
What I do in your Google Tag Manager.
- I test every tag in preview before I publish it.
- I name each version, so you know what changed and I can roll it back.
- I run a server-side container on your own domain, so your data goes through your own server first.
- I make consent decide which tags fire.
What I see most.
- The same tag in Tag Manager and hard-coded in the theme, so it fires twice.
- Tags that fire before consent, or never after it.
- Versions without names, so nobody knows who published what.
How it is connected.
In
- Containers and versions
- Tags, triggers and variables
- Data layer events
Out
- Tested tag changes
- Server-side events to the ad platforms
Connected through its own access that you grant in your account and can revoke any time. Never a shared login.
Where your data lands.
Into your own warehouse (BigQuery), joined with your other sources. Your reports read from it.
- Google Tag Manager
- your server
- warehouse
- report
- your manager
- you