You measure what actually drives the funnel
Most websites track a pile of clicks nobody uses and miss the few steps that actually decide whether someone buys. You get tracking for everything relevant on your site and funnel - so you can see where it leaks and fix it.
You get a clean record of what people actually do on your site - the steps, forms, scroll, clicks and checkout stages that make up your funnel.
The point isn't to track everything; it's to track the actions that map to a decision, name them consistently, and capture them reliably enough to act on.
How it works
- Your funnel mapped - the actual steps from first visit to conversion.
- A measurement plan written: which events matter, what they're called, what they mean.
- The tracking implemented (via GTM and server-side where it helps), cleanly named.
- Verified - the events fire correctly, once, and match across tools.
- Connected onward to GA4, your reports and your warehouse.
Why it matters to you
You can't optimise a funnel you can't see. With the right events in place, the drop-off stops being a mystery - you can see which step loses people, test a fix, and prove whether it worked. Without it, every CRO and budget call is a guess.
The deliverable you receive
- A funnel map and a documented measurement plan - your source of truth for what you track.
- Clean, consistently named tracking implemented and verified.
- Events flowing into GA4, your reporting and your warehouse.
- A clear view of where your funnel leaks, ready to optimise against.
Pairs with