Integration
Microsoft Ads integration
The same searches as on Google, on Bing, often at a lower click price.
Status: connectedoperatedtracked
What I do in your Microsoft Ads.
- I import what works on Google, then adjust it for Bing.
- I set bids and budgets for Bing on their own, not as a copy of Google.
- I exclude search terms that waste money, every week.
- I send your real sales back through the UET tag and offline conversions.
What I see most.
- A scheduled Google import that overwrites every change made in Bing.
- The UET tag is on the site, but no conversion goal uses it.
- The Audience Network left on by default, and never checked.
How it is connected.
In
- Campaigns
- Search terms
- Costs
- Conversions
Out
- Offline conversions from your CRM
- Audiences
- Budgets
Connected through its own access that you grant in your account and can revoke any time. Never a shared login.
Where your data lands.
Into your own warehouse (BigQuery), joined with your other sources. Your reports read from it.
- Microsoft Ads
- warehouse
- report
- your manager
- you