Trust, proven

Validate

Quality is everything. Bad data only makes bad decisions.

Nothing is worse than deciding on data you can't trust — it can only lead you wrong. We obsess over quality: checking accuracy end to end, catching the silent failures, and telling you plainly what holds up and what doesn't.

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How we validate

Validate

Find the silent failures

We bring your platforms back into sync so your reports match reality.

We find the root cause of data loss or inconsistency across GA4, Google Ads, Meta Pixel, and server-side setups — fix it, and prove the fix held.

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How this could look like

Broken analysis, incomplete insights

Your dashboards look fine, but the numbers aren't adding up. We detect the silent tracking failures.

Leads missing or mismatched

We trace lead paths across platforms and make sure every form, event, and conversion is captured and synced.

Numbers you can trust again

With clean tracking restored, you get consistent, verified data that matches your actual business outcomes.

Your benefits

Bad data doesn't just break reports — it breaks decisions.

Validation restores accuracy and confidence across your whole setup. You get a plain-language trust report: which numbers you can rely on, which you can't, and exactly what we fixed.

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A clear trust report

A plain-language verdict on every key metric — reliable, broken, or needs work — and why.

One source of truth

Your dashboards, analytics, and ad platforms finally tell the same story. No more mismatches.

Decisions you can defend

Clean, verified data your team can scale, optimise, and report on with confidence.

The mind behind i1

Your expert for trustworthy data

Dominic Thimm has spent ~30 years where engineering, analytics, and marketing meet.
Most providers set it up and disappear. We do the opposite: we make your data trustworthy, then we challenge what it’s telling you. That’s why marketing teams bring i1 in when accuracy actually matters — they get one accountable owner for the data, and a straight answer when the numbers don’t add up.
No more guessing –
get data you can rely on

Let’s make your data tell the truth.

Whether you need an audit, a full setup, or ongoing ownership, start with a non-binding look at your data. We’ll show you what you can trust today — and what’s quietly costing you decisions.
Collect
Validate
Visibility
Challenge
Support