The Challenge
Indipaed provides digital learning solutions and online training for educators. As the company increased its marketing investments across Meta, Google, and LinkedIn, it faced several critical challenges:
• Inconsistent and incomplete conversion tracking • Unreliable attribution of leads and course purchases to traffic sources • No trustworthy basis for evaluating campaign performance • Team decisions were often based on assumptions, not evidence • No centralized dashboard to unify insights across the funnel
To scale confidently, Indipaed needed a solid, compliant data infrastructure that would bring clarity, accuracy, and trust into every marketing decision.
Our Solution
(A 4-Phase Implementation)
Phase 1
Data Audit & Blueprint
• Mapped all digital touchpoints (ad click → signup → CRM) • Identified gaps and duplication across tracking tools • Developed a unified measurement plan and event model based on business goals
Phase 2
Client-Side Tracking Foundation
• Deployed a clean, consistent dataLayer across key interactions • Captured critical events like form submissions, downloads, and signups • Enabled sending enriched client-side data to GA4, Meta Pixel, Google Ads, and LinkedIn
Phase 3
Server-Side Tracking Architecture
• Set up a GTM Server Container hosted securely on Google Cloud • Connected server-side events to Meta (via Conversion API), Google Ads, and GA4 • Enhanced event accuracy, reduced data loss, and improved match quality • Enabled flexible scaling without increasing page complexity
Phase 4
Consent Compliance & Funnel Reporting
• Integrated with Usercentrics to handle GDPR consent seamlessly • Configured Consent Mode v2 to dynamically control tracking behavior • Delivered a live dashboard (Looker Studio) for performance insights across the full funnel • Enabled lead source tracking, conversion rates, and cost per qualified lead